Fashion Sizing Guides in Different Stores

In other words, online shoppers return east-commerce items if the way the visitor describes the product doesn't align with their needs or fit.

That'due south where e-commerce size guides come into play.

With size guides that help visitors find the all-time items for their needs, you can reduce your return rates and improve the shopping feel in your online store.

To help you with that, I put together 7 e-commerce size guide best practices yous should follow on your website. You'll also find a real-life example accompanying each best exercise, and so yous, too, can create outstanding size guides that'll help your visitors.

Let's get started.

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Table of Contents

1. Add a Size Guide to Your Navigation

2. Employ a Fit Finder Quiz

3. Feature Customer Reviews to Validate Your Size Guide

4. Apply an Interactive Size Guide

5. Display Product Videos to Highlight Fit

six. Use Multiple Models to Show Dissimilar Sizes

7. Include Measurement Conversion Charts

1. Add a Size Guide to Your Navigation

Research from the Nielsen Norman Group shows that visitors oft go out a website in around 10-20 seconds. If you're in an industry where sizing is crucial, such equally fashion, brand sure to identify your size chart somewhere prominent and hands accessible, such every bit your tiptop navigation carte.

Andie, a swimwear company, follows this best practice on its website:

When Andie'due south visitors hover over this top menu, they see three options:

• Fit Guide;
• Fit Quiz; and
• Fit Experts.

If shoppers are interested in Andie's products just unsure of their size, it'southward ridiculously piece of cake to follow one of these options and shop without hesitation.

2. Apply a Fit Finder Quiz

Fit finder quizzes are ideal to guide shoppers in a fun way. Plus, they can assistance you lot collect warm leads that are interested in your products.

Beardbrand does both past inviting visitors to detect their perfect fragrance with a quiz:

Once visitors fill this quiz based on their favorite gratis-time activities, workout preferences, and favorite fragrances, Beardbrand recommends products that are a nifty fit for the visitor.

But before doing that, the company smartly asks visitors to submit their email address:

This way, Beardbrand helps shoppers discover products that match their needs and collects electronic mail addresses they tin later target with personalized email campaigns.

3. Characteristic Customer Reviews to Validate Your Size Guide

Customer testimonials are crucial in e-commerce.

In fact, 97 percent of consumers consult production reviews before making a buy. This means that reviews are no longer a ''squeamish to have'' simply an essential role of the shopping feel to boost your brand'south credibility.

Shein is aware of this. That's why they feature customer reviews on their product pages.

This department provides shoppers with an boilerplate rating based on the production reviews. What's more than, Shein's visitors can too see if the buyers idea that the item fit well.

Here, customers tin can likewise comment on how the product fits them, the detail'southward size, and their body measurements. This manner, Shein's new customers tin use previous reviews to decide the best size for their needs.

4. Apply an Interactive Size Guide

Pricing or promotions aren't plenty to differentiate your east-commerce brand from competitors anymore. You demand to become further and create a memorable online experience for your customers.

Ane case of such experiences is interactive size guides that help shoppers find the perfect detail, and SRFACE does this right.

Afterward landing on SRFACE'due south homepage, y'all tin, starting time, cull your gender. Based on your answer, the company takes you to a folio with relevant products. Each product comes with an informative description to make your decision much easier.

Next, SRFACE invites you to choose your preferred thickness and size. And if you lot're unsure, the company guides you through it all past asking a few questions.

Finally, SRFACE helps you detect the right size by asking your body measurements, such equally tiptop, weight, bust, waist, and hips.

In addition to this interactive size guide, SRFACE also offers an instructional video showing customers how they demand to measure themselves to observe the perfect size.

v. Brandish Product Videos to Highlight Fit

While showcasing your product photos on your e-commerce site can help demonstrate fit, you lot tin have this one step further by using models. Using models to showcase an item helps customers improve understand how the item, when worn, can wait on them.

Patagonia is i of the companies that follow this communication on its product pages.

When y'all state on a production page, Patagonia shows you multiple photos of a model wearing the production from different angles.

The visitor also features a video that shows how the product looks in real life.

Research backs up the power of video equally 69 percent of people prefer watching a short video to larn more about a production.

6. Use Multiple Models to Evidence Different Sizes

Ane of the well-nigh underused size guide best practices is to apply multiple models with different body types to demonstrate different production sizes.

Madewell, the clothing retailer best known for its denim products, knows this well. That's why they promote each jean style past using different models:

When you click one of Madewell's jeans and land on a product folio, y'all can run into a model wearing the item. And if that's not enough, yous can change the model with a click:

For instance, if you adopt a bigger size than 26, you lot tin can see a model wearing a size 29, instead:

Madewell also includes a regular size nautical chart to help you determine, including measurements for different countries…

…which brings me to my next bespeak.

7. Include Measurement Conversion Charts

If your store is catering to a wider geography and audience, your size guide needs to include measurements for international visitors, besides. After all, a size 6 in the United states isn't the same equally it is in the United kingdom.

By adding a measurement conversion chart to your e-commerce size guides, y'all tin can ensure that all visitors observe the perfect detail, as ASOS does.

When you visit one of ASOS'south product pages, you lot run into a call to action that reads "Notice your fit assistant size." When clicked, ASOS asks you lot a few questions regarding your weight, superlative, then on—in multiple units of measurement.

When you complete the quiz, you go your recommended size for this product in your country's measurement:

If you don't want to go this far, yous tin can but link to a measurement conversion chart in your size guides and help international customers quickly find their ideal sizes.

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Determination

Size guides are an essential office of the eastward-commerce customer feel.

Hopefully, these seven examples volition assistance yous create helpful size guides that'll minimize returns and maximize customer satisfaction in your store.

Utilize these best practices and examples every bit inspiration and keep building on what'due south working well for your visitors.

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